A few weeks ago, I wrote a rant on social media.
Then my server suffered a catastrophic crash that resulted in the site being offline for days and then being reverted to a month-old draft. Of course, I had written the social media rant in WordPress, and not in Microsoft Word, so I lost my only copy. Gaaarh!
So once again I find myself sitting down to write my thoughts on how I use social media to promote Adventures of a GoodMan. Normally, I might just have let the post slide through the cracks, but I promised my friend, Anthony over at Quality logo Products, Inc. that I’d give him a primer of my workflow, so here we go again :)
My workflow for a new post goes something like this:
- Go somewhere or do something.
- Photograph it
- Edit my favorite photos
- Write about my experience
- Edit more photos that go along with the story
- Design the post in WordPress so it looks good
When I started doing Web design in 1996, that’s where the story would have ended. Today, it’s just the beginning. I now have to immediately
- Put up a snippet and link on my Facebook fan page
- Tweet about the post
- Set up Twitter tweets every few months for the next year+
- Make sure everything looks good on RSS
- Upload a favorite image to flickr and 500px along with a link
- Promote the post on Google+
* * *
I would say I spend a solid week promoting each post before I let it go onto autopilot. Really, social media has become a full-time job. Sure, it’s great getting feedback, but sometimes I miss the good ole days when if you posted quality content, people would find it.
I won’t even go into all the other social media platforms that I don’t use, and all the other ways that I could and should be promoting each post.
Anyone want a job as my assistant? :)