Therapist Marketing

Thanks for visiting Therapist-Marketing.com
a service of Web Marketing by a GoodMan

Step 1: Keywords

Brainstorm and develop a comprehensive list of words and phrases that relate to your practice and specialties. Don’t forget to include common misspells (Threapy, Depresion, Sam Francisco).
Break those keywords down into sub categories in order to focus your ads (ex, Depression, Anxiety, Couples, etc.)
Create another list of location, credential and industry-based keywords (ex, San Francisco, MFT, Mental Health Services, etc.)
Combine the lists.
Eliminate broad keywords that don’t specify the searcher is seeking psychotherapy help (ex, grief, help, therapy, anxiety).
Use Google’s keyword tool to help you refine your list.

Step 2: Ad Creation in 70 Characters

Google allows 25 characters in an ad’s title and 35 in each of its two lines of text, including spaces and punctuation.
Create multiple ads for each specialty you developed keywords for. This way, you can see which one performs the best.
Every ad should include a call to action, like a free consultation.
Begin every word of the ad with a capital letter.
Used sparingly, exclamation points are a good thing in ads!

Step 3: Set Up Your Campaign

Importing keywords and setting up ad groups is intuitive and well documented in the Web interface.
You can set the maximum price you are willing to pay per click for individual keywords or set a default rate for all ads.
Each ad should lead to a different page that describes that specific service or issue.
Make sure to have a variety of Broad, Exact and Phrase matches.
Location extensions add a physical address and phone number to your ad so potential clients can more easily reach you.
Turn off the Google Display Network option so your ads don’t appear on other people’s sites or gmail.

Step 4: Tweaking Your Site for AdWords

Add a contact form and conversion tracking tags to every page that Google Ads links to.
Create a special phone number just for Google Ads so you can monitor the results.